Guide to writing a white paper


The following guidelines discuss how papef create white papers. White Papers White papers are a source of valuable technical content for your audience that can position you as an expert in a specific field. These documents differ from general marketing content in their high level of technical detail.

White papers may also include how-to guides, visual diagrams, and even mathematical formulas about a relevant industry issue, product feature, or technical subject. The following five steps can help you write and effectively use white papers: Outline your content —To make sure you provide adequate detail for your white paper, outline your content first, including the following writiny sections: Include images — Using graphics in your white paper helps a reader visualize what you are explaining.

We also developed a white paper section on our site. The purpose of a white paper is to educate readers and help them make decisions in choosing the software that suits their needs best. Clear headlines, chapters, layout and design; PDF format; Readable font size; not everybody has a perfect eyesight; Friendly tone, plain English; Visual auxiliary material to help readers understand the topic better and break the monotony of reading plain text; Real information guide to writing a white paper with the description gkide the technology. Provide a detailed description of each part of the solution. How to Write a White Paper Writing a white paper is not an easy task and it can definitely be a challenge. Use new and practical information. In return, they may buy from you later. It would be a pity to pass on information that is maybe out-of-date.

For a white paper on an industry topic, you may want to use graphs or charts; for a white paper on a product or technology, use models, diagrams, or screen shots to illustrate your points. Wait for your pitch — If you are writing a white paper about an industry trend or a technical subject, it can be tempting to quickly dive in and explain how aa company or product can address the topic.

Resist this urge and wait guidde the end of your white paper to mention your products or services, and do it in general terms vs.

You can easily build landing pages with tools like UnbounceLead Pagesor Instapage. Substantiate your message by including content from subject experts by getting quotes directly from them or curating their content. Acknowledge your audience and how you intend them to use the paper. It is guide to writing a white paper to emphasize your readers' interests rather than your interests, as shown in the example below: This is when your audience is likely to read the white paper. XMP stands for eXtensible Metadata Platform; Creative subheads that are playful Bean Data Analogy is the title given to the 2nd chapter ; Content divided into digestible chunks with use of bullets in order to make the text readable; Benefits, application, case studies companies wanting to label reports, documents etc. Typically, you will not know your wite personally, unlike when you write a recommendation report for your client.

This way, you will have successfully established your expertise on the subject of the white paper, and have developed the need for your product or service before you introduce it. Review your work — Take a break from your draft and read it over when you return. Think about your audience and how they are approaching your content. To edit your content, read it backwards.

Guide to writing a white paper

First, read the last sentence, then the second-to-last sentence, and so on. This is a tedious process but it can help you catch missing or superfluous commas and spelling errors because you are able to read for grammar and punctuation without your mind jumping through the ideas and flow of the paper. Use your content — Now that your content is written, use the white paper as a call-to-action for other marketing activities.

  • Next, follow the instructions included in the template to fill in each content section:
  • Give your audience a reason to take time out of their busy schedule to read your white paper.
  • Write your next blog post!

This shows customers you can provide more expertise in specific technical areas such as a product feature, industry trend, or technical process. For more helpful tips on how to create compelling content targeted towards engineers, download our free guide, Smart Marketing for Engineers.

Guide to writing a white paper


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