Sample of a white paper document

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Put Your Logo in the Document Header Step 2: Why should I read this white paper? A white paper is a certain type of report that is distinctive in terms of purpose, audience, and organization. Ensure your white paper has been run through several editors for quality control. Use data to support your point s. Use the white paper to link to your other content marketing assets, such as other white papers, eBooks or blog posts. Create a consistent color scheme based on the color of your logo.

By Jean Spencer September 4, 2 Comments Ssample papers are a powerful resource for B2B buyers during their decision-making process. But often, design resources are strapped or already maxed out, and budgets are allocated to other places. It can be easily modified to suit your needs.

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Put Your Logo in the Document Header Step 2: Put Together an Easy-to-Read Title Page This page should show the title of the document, the companies or analysts who helped research the document, the date that the publication was published, and its authors. Identify H1, H2, and Subsections Give your white papers consistency by identifying standard protocol for subsections and how information is organized.

This helps readers understand more information at a glance, and helps white paper authors more quickly put together their information. Break Out Sections That Need to Stand Whiet Sample of a white paper document all pages need to be full of text.

  • Sales teams can use these one-pagers for sales calls, or buyers can hold onto them for easy reference, recall, or summarization of major sections.
  • Typically, you will not know your audience personally, unlike when you write a recommendation report for your client.
  • Originally, the term white paper was used as shorthand to refer to an official government report, indicating that the document is authoritative and informative in nature.

Some pages, like key takeaways or breaks in thought, can take up a full page. Use a Simple Color Palette to Bring Attention to Key Thoughts This helps readers find the nuggets of information that they need—quickly.


Sample of a white paper document

You can use a color that reflects your corporate structure, or something more vibrant. Put Fully Baked Ideas into Easy One-Pagers To get the full value of your report, bake one-pagers into the full document. Sales teams can use these one-pagers for sales calls, or buyers can hold onto them for easy reference, recall, or summarization of major sections.

Ensure Your Pages Look and Feel Consistent Designers are great at making documents look like Vogue spreads. We writers, or content strategists, can suck at it. One key is to take a look at the whole document and ensure that your aa have a similar style and feel.

Sample of a white paper document

Limit yourself this web page one or two font families for titles and paragraph text. Use a narrow color palette throughout the document.

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It gives your document a final professional seal. DIY White Paper Template Ready to get started whit beautiful and effective white papers?

Get started with 10 free white paper topics! Give details as to how you concluded this is a problem. Acknowledge your audience and how you intend them to use the whit. This should be something you can phrase in a few words. Chapman from their book, Content Rules: Part 2 Discussing the Problem 1 Identify the problem. This brief on electroforming is volume 3 in a series looking at various technologies involved in ultra-miniature component design and fabrication. Use hard evidence, such as trade journals, government publications, and the data and figures in your research, to explain why your solution is the best course of action to take.

Download this FREE template and get started making it your own! She also likes to do crossword puzzles and rock climb.

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