Sample of a white paper document format
Our free white paper template is exactly what you need. What exactly is a white paper?
You post that content on your website for potential customers to find through organic search, social media shares, etc. A white paper should reflect this web page voice of your company, but should also have a professional and educational tone. Remember, your goal is to inform and persuade your readers.
On average, white papers range anywhere from pages, but can certainly be longer. As a general rule, you should make your white paper as long as it needs to be—meaning, write as much as you need to sufficiently inform your readers of everything they need to know. If you can do this in six pages, great.
Remember, your goal is to inform and persuade your readers. Chapman from their book, Content Rules: Put Together an Easy-to-Read Title Page This page should show the title of the document, the companies or analysts who helped research the document, the date that the publication was published, and its authors. Introduce the solution sincluding a clear definition and even a framework or model.
Just make sure all your pages are filled with good, solid information. Consider breaking up your text with graphs, images, charts, and other visual elements.
Speaking of your readers… Who: Which means, when you go to write a white paper, it should be with them in mind! Many business owners and marketers tend to want to write about how great their products and services are whenever they set out to write content. In other words, they want to talk about themselves.
What questions are they asking? What knowledge do you have about issues they face that could help them figure things out? What could be better than that?
The following tips and subsequent section examples provide a good starting point. Consider search engine optimization as part of title creation. Here is the template to use. Download this FREE template and get started making it your own! Remember, your goal is to inform and persuade your readers. As a general rule, you should make your white paper as long as it needs to be—meaning, write as much as you need to sufficiently inform your readers of everything they need to know.
The benefits of white papers, especially as a part of an overall inbound marketing strategy, are huge. Let me know in a comment below! Join 2, others who get our content right in their inbox.