Sample of a white paper report
Show them enough evidence that you are an expert on the subject. Oh, the roads you will travel in trying to figure this one out. As they say, less is more. Today, white papers have become popular marketing tools for corporations especially on the Internet since many potential customers search for information on the Web. Detail possible solutions you have rejected and why you rejected them. For a guide to ethical curation, download our complete eBook on the topic: Visit blog Yottaa Website performance optimization is a key concern of many organizations in both B2B and B2C. Assume your reader has a very busy life.
This page is brought to you by the OWL at Purdue https: When printing this page, you must include the entire legal notice at bottom. Purpose and Audience Summary: A white paper is a certain type of report that is distinctive in terms of purpose, audience, and organization. This resource will explain these issues and provide some other tips to enhance white paper content.
Sachiko Sakamuro, Karl Stolley, Charlotte Hyde Last Edited: Originally, the term white paper was used as shorthand to refer to an official government report, indicating that the document is authoritative and link in nature. Writers typically use this genre when they argue a specific wbite or propose a solution to a problem, addressing the audience outside of their organization.
Today, white papers have become popular marketing tools for corporations especially on the Internet since many potential customers search for information on the Web. Corporations use white papers to sell information or new products as solutions that would serve their customers' needs. The Purpose of a White Paper Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best sakple a particular problem.
When printing this page, you must here the entire legal notice at bottom. If your organization has another writer or editor on staff, then work together to polish your draft. Type in "white paper" and a topic that interests you. What 16 Studes Say About the Best Times to Post on Social Media Use Your Email List If your email list is comprised primarily of professionals interested in the kind of research in your white paper, then send it to them.
When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers. What Kind of Problems Reportt Readers Want to Solve?
Double-check facts, statistics, and sources. Mold your proposal to be relatable to your audience based on these factors. Chapman from their book, Content Rules: Make notes in your doc that include the following information: This is a quick and simple option. Having trouble shortening your title? This paper shows how to win that confidence back. This white paper will argue in favor of [your proposed solution] because it would [insert an objective reason here].
The audience for a white paper can be the general public or multiple companies that seek solutions to their problems or needs. Typically, you will not know your audience personally, unlike when you write a recommendation report for your client. And yet, in order to persuade your audience, you need to focus on their needs. If you can address the problems that your readers want to solve, they will read your white paper for a solution.
- Blog posts also give you room to provide context for your white paper.
- When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers.
- Corporations use white papers to sell information or new products as solutions that would serve their customers' needs.
Otherwise, your white paper may not be sajple. It is important to emphasize your readers' interests rather than your interests, as shown in the example below: This white paper introduces ABC company's new freight service.
This white paper discusses how to choose a freight service company that best fits your needs.