What does a white paper meaning
In government[ edit ] The term white paper originated with the British government, and many point to the Churchill White Paper of as the earliest well-known example under this name. They can also serve as educational techniques. Publishing a white paper tests public opinion on controversial policy issues and helps the government gauge its probable impact. Also known as consultation documents, green papers may merely propose a strategy to implement in the details of other legislation, or they may set out proposals on which the government wishes to obtain public views and opinion.
Examples of governmental white papers wbat White Paper on Full EmploymentWhite Paper what does a white paper meaningand the Defence White Paper. In business-to-business marketing[ edit ] Since the early s, the term "white paper" has been applied to documents used as marketing or sales tools in business.
These white papers are long-form content designed to promote the products or services from a specific company.
As a marketing tool, these papers use selected facts and logical arguments to build a case favorable to the company sponsoring the document. B2B white papers are often used to generate sales leads, establish thought leadershipmake a business case, or inform and persuade prospective customers, channel partners, journalists, analysts, or investors.
White papers are considered to be as a form of content marketing or inbound marketing ; in other words, sponsored content available on the web with or without registration, intended to raise the visibility of the sponsor in search engine results and thus build web traffic.
Many B2B white papers argue that one particular technologyproduct or method is superior for solving a specific business problem. They whitw also present research findings, list a set of questions or tips about a certain business issue, or highlight a particular product or service from a vendor. Describes the technical or business benefits of a certain vendor's offering, either a product, service, or methodology.
In recent years, however, the IT industry has adopted the term to describe articles that explain a certain technology or product. They're advanced problem-solving guides. Also, people who choose to download whitepapers often are further into the customer buying cycle. And yet, in order to persuade your audience, you need to focus on their needs. Even in the business world, there are a variety of definitions -- some more shat than others.
This type of white paper doess best used to supplement a product launch, argue a business case, or support a technical evaluation at the bottom of the sales funnel. Presents a set of tips, questions, or points about a certain business issue.
That certain a white paper what meaning does essay writing
This type is best meaniny to get attention with what does a white paper meaning or provocative views, or cast aspersions on competitors. Recommends a new, improved solution to a nagging business problem.
- In government[ edit ] The term white paper originated with the British government, and many point to the Churchill White Paper of as the earliest well-known example under this name.
- The old school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution.
- This resource will explain these issues and provide some other tips to enhance white paper content.
This type is best used to generate leads at the top of the sales funnel, build mind shareor inform and persuade stakeholders.